Author: Arthur R. DeThomas Ph.D.
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Customer Review: this is the book you need I recently had to write a business plan and ended up using this book as a guide. I had 2 other popular books I bought on... See here for more reviews and best prices
Author: Chris Zook
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Customer Review: An insightful, data-based treatise on why profitable growth seldom strays far from the core business To the CEO, nothing is (or should be) more important than business growth. Chris Zook, an expert on corporate growth str... See here for more reviews and best prices
Author: Daryl R. Conner
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Customer Review: Managing at the Speed of Change If you want to know why people react the way they do with regard to change in the work place, at home, or in life, this ... See here for more reviews and best prices
Author: Peter S. Pande et al
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Customer Review: Senior Leadership Team meeting goer look how great i am.....i am a member of the senior leadership team which means i just go to meetings all day and really... See here for more reviews and best prices
Author: Joel A. Barker
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Customer Review: Pioneers I had the oppotunity to see a video on Paradigms. I bought this book as I have work colleagues who wil not move.(their w... See here for more reviews and best prices
Author: Simon Wootton
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Customer Review: Strategic Planning Class Students in the Strategic Planning class at Asia-Pacific Nazarene Theological Seminary are finding the question/prompt s... See here for more reviews and best prices
Author: William H. Davidow
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Customer Review: Good but could be better An ambitious book (derived from a business school MBA course) that uses experts to deliver an overview of market structu... See here for more reviews and best prices
Author: William H. Davidow
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Customer Review: A must-read for high tech product marketing leaders I read this book a while back and then gave away 20 copies to my whole product management and marketing team to read. Th... See here for more reviews and best prices
Author: C. K. Prahalad
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Customer Review: Future of marketing... Caveat - I see most things from a marketer's prospective, hence, I read this book in that context. I think the ideas of ... See here for more reviews and best prices
Author: John Tom Mentzer
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Customer Review: Sales Forecasting by Mentzer Best book of Sales Forecasting I have read, especially the chapters on forecast accuracy measurement and best practice.... See here for more reviews and best prices
