Author: Michael A. Cusumano
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Customer Review: Product verses Service I2 in 1996 went from $20 a share to $111 a share in 2000 and then to 41 cents in 2002. "Writing off the value of acquisi... See here for more reviews and best prices
Author: David A. Aaker
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Customer Review: Outstanding Book
I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy an... See here for more reviews and best prices
Author: Michael Port
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Customer Review: Higher Magnitudes Implementing strategies and concepts found in Michael's first book as well as my own book, "The Expert's Edge," readers ... See here for more reviews and best prices
Author: James P. Womack
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Customer Review: I was dissappointed I was expecting real life, in depth case studies. Instead I got a rather simplistic view of lean. A lot of the content i... See here for more reviews and best prices
Author: Frederick F. Reichheld
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Customer Review: An Excellent Analysis with Solid Prescriptions for "How To" I have been reading this book and, at the same time, Customer Specific Marketing by Brian Woolf. Both a are great tools... See here for more reviews and best prices
Author: Tom Wheelen
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Customer Review: Very useful, even after graduate school. This was the book I used in my graduate consulting school in Arthur D. Little which was probably the most read of all my... See here for more reviews and best prices
Author: Kenneth W. Gronbach
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Customer Review: Startling Stuff This is an excellent book, a must read for businessmen, executives, politicians and the people who vote for them. I foun... See here for more reviews and best prices
Author: Ray Anderson
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Customer Review: A visionary and transformational company This is the personal and eco-spiritual journey of Ray Anderson - the CEO of Interface, Inc., the world's largest produce... See here for more reviews and best prices
Author: John M. Bryson
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Customer Review: Very usefull Clear, simple and very practical guide for strategical planning. Very flexible in this concepts and tools. &l... See here for more reviews and best prices
