Editorial Review:
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Customer Reviews
Average Customer Rating: 
There has to be something better  2008-11-18
I am a new student to New Product Development and I am sure that the information in this book is helpful. However, as another reviewer mentions the book contains too many words for too simple subjects. The writing itself is filled with incomplete sentences and poor sentence structure, some examples are, "And on and on" and "Doing the sales forecasts poses no problem as such." Avoid reading this book! The grammar and very long unclear descriptions and high cost make it worthless.
Well Written, Solid Book  2008-04-23
Great book for providing a baseline for developing new products. New product examples are relevant and timely - so you'll actually know the products being discussed! One of the better text books, can actually read through it.
Good reference book  2007-01-04
It's a detailed introduction for any product/brand manager. It precisely describes the processes, activities and tasks through which a new offering should be taken.
It is weak to overview the financial tools for quantitative decision making process, but on contrary it nicely insists on developing new product culture in the organization.
Without the clarification on value creation of the new offering, inexperienced product manager could be launching for the sake of activity, instead of capturing the incremental value added.
I liked the part on the launch. It is comprehensive and easy to make a checklist from.
Overall, I would caracterize the book a good buy for the novice to the field.
New Products Management  2006-08-14
Let's face it, texts are not becoming any cheaper. While not escalating like tuitions, they are more than they used to be 20 years ago, inflation included. For that increased amount, the text better be damn good and chuck full of material to get the new student on the right path, and the professor on course with the latest material.
So does this book fit the bill? Yes and no. A lot of this is rehashed material from what I can see pertaining to methodology, but there is a strikingly large amount of mention to recent products. This may be because the book was originally written in 1983, with seven updates including the '06 version.
I am not an educator so will leave this one to the professionals to decide if the newer text warrants the wrath of the students for a new edition or not.
For educators and students and product managers who used to be engineers (there are more than you think out there).
Note: why do textbooks look like text books? The design is very 80's.
Quite useless  2005-04-23
Many points/ideas are common sense.
Many points/ideas are repeated in multiple chapters.
It just uses too many words on simple topics.
This 550-page book can be easily rewritten in less than 100 pages.
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