Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

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Manufacturer: McGraw-Hill/Irwin
Author: Gregory Dess
Binding: Paperback
Publication Date: 2007-11-01
Publisher: McGraw-Hill/Irwin
Label: McGraw-Hill/Irwin
Number Of Pages: 560
Features:

Editorial Review:
Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital And internet strategies, innovation And corporate entrepreneurship, knowledge management, and intellectual assets. This text�s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. .
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