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Strategy, 2008-2009
Strategy, 2008-2009

Strategy, 2008-2009

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Manufacturer: McGraw-Hill/Irwin
Author: Dave Ketchen
Binding: Paperback
Publication Date: 2008-02-19
Publisher: McGraw-Hill/Irwin
Label: McGraw-Hill/Irwin
Number Of Pages: 416
Features:
Editorial Review:
Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.
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