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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)
Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)

Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)

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Manufacturer: Prentice Hall
Author: Naresh Malhotra
Binding: Hardcover
Publication Date: 2005-04-08
Publisher: Prentice Hall
Label: Prentice Hall
Number Of Pages: 672
Features:
Editorial Review:
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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