Editorial Review:
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available. The 38 featured cases include in the 11th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries. For consultants and other strategic planners.
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Customer Reviews
Average Customer Rating: 
displayed one item and delivered other one  2008-01-29
i had order the book which is on the display but i have received different one, but of the same author, i have mailed them saying the same but there is no reply from them nothing..........., i suggest all of you dont even try to get the book from same person name of the person " rymattila " "commmgr_buyer@amazon.com" .
thank you for you time, i wll updated if i receive my required book.....
Geart Foundation for Sucess  2007-01-07
I found this text to be loaded with information on how to prepare any business major for the real world of strategic planning, management and implementation. It is easy to understand and has some great examples.
long time to put the order 2006-03-28
I took so much time for you to put the order that I cancelled.
Deeply and updated cases on strategy  1999-04-12
Very good book, comprehending cases for many global and local industries, small and big companies, with sales risisng or declining, facing pressure from substitutes, intense rivalry and demanding customers.Summary of the Industry situation are helpful guides to solve the cases with the financial statements, frequently included, helping to provide deeper data.
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