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Business and Its Environment (5th Edition)


Business and Its Environment (5th Edition)

Business and Its Environment (5th Edition)

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Manufacturer: Prentice Hall
Author: David P. Baron
Binding: Hardcover
Publication Date: 2005-08-27
Publisher: Prentice Hall
Label: Prentice Hall
Number Of Pages: 912
Features:


Editorial Review:
For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
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Customer Reviews
Average Customer Rating: 4.0

Business and Its Environment (5th Edition) 2006-07-19
This book is an easy read. It has tons of useful information. I would recommend this book.


New Edition is Better 2005-12-04
There is a new edition (the fifth) for this book, and it is better than the edition shown here. While avoiding a polemical view, Baron illustrates business ethical priciples with very poignant examples and stories. The case studies are very up to date and fun to read. More than that, though, the case studies can form a basis for classroom debate and discussion which not only brings the material to life but also promotes critical thinking and articulation among students.

I liked it very much, and recommend it highly.


The book for dilettante readers 2002-01-21
The author provided some good examples to demonstrate some business's environments. The book is very readable. You will get bored if you have exposed to industrial organization or some applications of game theory.


The book for dilettante readers 2002-01-21
The author provided some good examples demonstrating a picture of business and its environment. People who have exposed to Industrial Organization (or at least some levels of application of game theory) will get bored of all arguments without mentioning anything about its quantitative aspect.


Pretty Easy Reading 1999-05-29
I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor.