Editorial Review:
This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm. For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.
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Customer Reviews
Average Customer Rating: 
Entrepreneurship Text Book 2007-01-09
This is one of the easiest text book I have ever been assigned to read - but that also means that I did not learn anything new from it. So I rate it four star because its a quick read and not dry as text books go. But it is not five start because it did not contribute anything to my education by giving me new knowledge.
Even the case studies were a bit out dated. Our class needed to go the company's websites for accurate analysis.
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