Editorial Review:
KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
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Customer Reviews
Average Customer Rating: 
A good textbook, with a grain of salt. 2002-08-24
The usual textbook treatment of the subject -- ecstatic gibberings over the virtues of casino owners and other such riff-raff (!) seem a bit out of place, since I can't see casinos as a morally uplifting business like the book devotes considerable pages to 'proving' -- but all in all, a solid effort for anyone looking to get good marks on a paper at college, with lots of company info and a good overview of concepts and terminology.
Fantastic 2000-10-25
Excellent step by step of identifying SWOT, and using matrix to implement the strategies.
Excellent concise strategic management manual. 1998-12-03
Fred David has written an excellent and concise book on startegic management. His methods of including easy to understand and use matrices is a godsend to most students at under graduate level. The TOWS matrice developed by Fred David is one of the best tools available in strategic management, it is so simple, yet on one page you can view a company's strengths, weaknesses, opportunities and threats and devise alternative strategies to make the best use of your SWOT analysis. The cases in the book are short and to the point and the low price should ensure it is used throughout the world by management students. John McElvaney. Management Lecturer. Melbourne Australia.
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