The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Manufacturer: Oxford University Press, USA
Author: Marc H. Meyer
Binding: Hardcover
Publication Date: 2007-06-04
Publisher: Oxford University Press, USA
Label: Oxford University Press, USA
Number Of Pages: 304 Features:
Editorial Review:
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy. Cached date: AWS Called=true You may also be interested in these products:
A Must Read for Corporate Executives 2008-07-07 I have been involved in corporate turnarounds and strategic renewal for more than two decades. Many companies, unfortunately, attempt to rely on chance, fate, luck or magic to solve their growth issues or they continue to stay wedded to the same strategies that have led to their stalled growth while still expecting different outcomes. Now, there is a book and an author that has a better solution. Dr. Meyer offers a rigorous but pragmatic approach for enterprises that truly wish to ensure sustained growth. Moreover, he demonstrates in a tangible way that his approach really works by highlighting companies who have followed his methodology. If you are an executive who wants to learn how to leverage knowledge, innovation, and creative business models to ensure long-term corporate growth, this is a must read. F.G. Crane, Former President, QMA Consulting Group Ltd.
Innovation by other means 2008-07-06 Most enterprises understand that they must innovate if they hope to survive and grow. The quest for radical, new-to-the-world innovation is one way to go, but is costly, uncertain, and often takes ten years or more to bear fruit. The other path--the path most often taken--is incremental innovation of existing product/service lines for current customers and markets. This incremental approach is safer and faster, and keeps the cash registers ringing, but cannot revitalize the business.
In THE FAST PATH TO CORPORATE GROW, Marc Meyer provides a third option for business managers and R&D professionals: innovation in markets and in business models. His book offers a practical method for leveraging existing technical capabilities and know-how to new customer groups. He provides an answer to the question: "How can we serve new customers and create new businesses from the technological capabilities we have already mastered?"
Well worth reading. Many examples of successful implementation.
Assuring corporate growth 2008-07-04 All enterprises are in transition whether they like it or not. Marc Meyer presents explicit examples of how enlightened management address the inevitable "transitions" they face in the pursuit of corporate growth by leveraging knowledge and technologies that have the latent potential of stimulation of their paths to growth. He presents compelling approaches that have produced signification growth and revitalization of their established methods of new product or services development. His methods require disciplines that, at first blush, seem difficult and too rigorous to implement within the organizations. However, his examples of IBM, Mars, and Honda give confidence of successful outcomes if applied. His general principles can be applied and are aptly suitable to arrays of product or services with unexpected positive results even in the face of difficulties, impediments, and risks. This book requires a serious "reading" worthy of the effort. Alvin P. Lehnerd
