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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

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Manufacturer: Little, Brown and Company
Author: Malcolm Gladwell
Binding: Hardcover
Publication Date: 2000-02
Publisher: Little, Brown and Company
Label: Little, Brown and Company
Number Of Pages: 288
Features:
Editorial Review:
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
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Customer Reviews
Average Customer Rating: 4.0

It is a tipping point, unless it is not 2009-01-04
Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition a Tipping Point. Is there anything really interesting here? Not really. How can a tautology be worth a full book? Pages after pages of blah blah blah....


Enough already....... 2009-01-03
Obviously I am in the minority here - but I was sorely disappointed in what I read of this book.

As a Sociology Major I was excited and all aquiver to read this facinating book. But after the Hush Puppy example in the first few pages of the book I seriously found myself wondering how many examples of the exact same thing I was going to have to read through.

I really do admire the authors boundless enthusiasm for this subject matter - well - at least I did for about the first 50 pages.


fantastic read 2009-01-02
What an interesting read! I really like it when I come across a book that I can't put down. This is one of those really interesting factual reads that gives societal feedback and maybe something that in turn could help the reader. Highly recommendable!


Useful to understand how word of mouth is built and how it spreads 2009-01-02
Given the current and complex way consumers and voters build their impressions and opinions about products, companies and candidates, word of mouth is today even more important than it was some decades ago. This book ilustrates how word of mouth is created and how it spreads. Very useful for people in PR, advertising and other communications activities.


Very interesting! 2008-12-31
I believe the basic premise of The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell actually is true. If the right people take an idea and start behaving differently it will surge out until it reaches the "Tipping Point". Sometimes it the little things that mean the most.
By the way, I see from reading the reviews on this site some people have recommend my book, "The Enlightenment, What God Told Me After One Million Prayers: A Message for Everyone," and again I just want them to know how much I appreciate their recommendation, especially at such a excellent site. I wrote this book out of love and for the glory of God and Jesus, not for my own fame or fortune. I welcome people to read my book, I'm sure you'll find this non-fiction account of a loving God just as and inspiring.