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Understanding Business Strategy: Concepts and Cases (with InfoTrac®)
Understanding Business Strategy: Concepts and Cases (with InfoTrac®)

Understanding Business Strategy: Concepts and Cases (with InfoTrac®)

List Price: $195.95
Our Price: $145.47
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Manufacturer: South-Western College Pub
Author: R. Duane Ireland
Binding: Hardcover
Publication Date: 2005-07-28
Publisher: South-Western College Pub
Label: South-Western College Pub
Number Of Pages: 576
Features:
Editorial Review:
UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.
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