Editorial Review:
"I hate to lose. And what I really hate about it is that it takes exactly the same effort to lose as it does to win. So, if you're going to make that effort, why not make the effort to win?"
--Tom Whidden, three-time America's Cup winner, president of North Marine Group
America's Cup winner Peter Isler shows how the skills and strategies used in professional sailing apply equally well to competition, teamwork, and success in the world of business.
Some of the most prominent and successful CEOs and executives in America are sailors--and with good reason. In both business and sailing, only the best-led, best-trained, most highly motivated teams win. In At the Helm, two-time America's Cup winner Peter Isler translates the secrets of success in the fast-paced world of grand-prix sailboat racing into a series of specific lessons that managers and businesspeople can apply to their day-to-day jobs. In the world of business and sailing, building a successful "team" takes years of planning, training, practice, and cooperation, with an absolute commitment to winning.
Liberally sprinkled with entertaining, insightful, and cautionary stories from the worlds of sailing and business, At the Helm shows why it is essential to be able to change course quickly; how to "stack the deck" in your favor; how to plan for the unexpected. In addition, Peter includes a section on assessing your strengths and weaknesses, and offers suggestions on how to become a better "sailor."
The first book to apply the strategies required for putting together a world-class sailing crew to the world of business, At the Helm is the perfect mix of business and pleasure.
Liberally sprinkled with entertaining, insightful, and cautionary stories from the world of sailing and business, AT THE HELM shows why it is essential to be able to change course quickly, how to "stack the deck" in your favor, and how to plan for the unexpected. In addition, Isler includes a section on assessing strengths and weaknesses, and offers suggestions on how to become a better "sailor."
The first book to apply the strategies required in putting together a world-class sailing crew to the world of business, AT THE HELM is the perfect mix of business and pleasure. -->
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Customer Reviews
Average Customer Rating: 
Enjoyable Read 2003-03-15
Overall I enjoyed the book. Different sections focused in on specific events that had occurred in the world of yachting and how the lessons learned could be applied to a business enviroment. While there may not be anything earth shattering in the book, it does demonstrate that there are a core group of values that can be universal.
Insightful! 2001-02-24
Champion sailor Peter Isler (with help from business writer Peter Economy) shows how victory in sailing's America's Cup race demonstrates lessons that can be applied to success in business. The same practices that contribute to winning the sailing race also lead to business triumphs. Isler distills the principles of good sailing into seven key rules. These fairly familiar rules include making a total commitment, creating a strong team effort, being ready to change, leveraging every opportunity to your advantage, expecting the unexpected, pushing the limits and having the right inner attitude. However, the parallels between sailing and business make the book especially interesting, as do Isler's compelling examples from his sailing experiences. He also includes apt quotes from other sailors with business backgrounds. We at getAbstract.com (who are bravely resisting the urge to make ocean-going puns here) recommend this book not only to top executives, but also to general business readers, especially those who like sailing. Ahoy.
Great book on leadership  2000-12-31
I really liked this book. I never realized just how much of a business sailboat racing is, or that it costs $60 million to run an America's Cup campaign. That's more money than most small businesses will ever see in a decade! Anyway, the authors have written a great book about some of the world's top businesspeople, who just happen to be some of the world's top sailors, too. Ted Turner, Roy Disney, Elizabeth Myers -- they're all here -- and they all have terrific lessons in business leadership to teach, and for us to learn. Buy this book! You'll learn a lot, and you'll have a lot of fun doing it!
If you don't sail you may not want to read it.  2000-10-03
Well it had a lot inspiring teamwork and hardwork ethics sort of stuff that I see in so many sports/business books, but the importance of many events was lost on me. Interesting tales no doubt for sailors.
Sailing is analogous with life 2000-04-29
This book solidifies many beliefs I have had throughout life that sailing prepares one well for all aspects of life, including the business world. Peter has selected a great group of successful businessmen who have great stories to tell. This book will be used as a gift to several of my clients come Christmastime.As a Star sailor, my favorite story involves Malin Burnham retiring from a race for hitting a mark even though no one else witnessed the event. It cost him the Star World Championship, yet he never thought twice about doing it any other way. This is a great example of an era when ethics and a man's word was everything. We can only hope that it may become that way once again. Thanks, Peter for a very good book.
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