Editorial Review:
The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.
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Customer Reviews
Average Customer Rating: 
A good theoric approach 2007-11-05
In my opinion it cannot be recommended for people without good skills in maths, statistical, microeconomics or operational methods. It's very theorical and in some parts you would appreciate more numerical examples.
In general the book level it's too high considering the profile of people that use to work in this management area at least in Spain.
Not a practical book  2007-09-24
This is certainly a complete theoretical book on revenue management.
But for somebody like me who works on a revenue management system in a car rental company, it is not useful and can lead on the contrary to an overly complicated and impossible to implement system.
In any field there is always the theory and how people adapt it to real world cases and there is often a gap between the two.
There should be another book that shows the complete process (relatively simple cases should be good enough) of building a revenue management system starting from strictly real cases as related by the client, relating in particular the cost of the process and the benefit of the implementation as expressed by the client.
But does the authors have the experience necessary to the writing of such a book?
Jean-Jacques Laublé Eurli Allocar
Strasbourg France
Excellent Book  2007-07-13
This is first book about Revenue Management that do no try to teach a "cake receipt" or to "adapt" RM from Airlines to Hotels. It's not a manual, it is scientific text that, above all, show the mathematics behind the RM policy. A must have to hotel managers!
A long-awaited, state-of-the-art summary of knowledge 2004-08-23
The area of Revenue Management (sometimes called yield management) has been developing rapidly over the past decade. All major airlines, car rental companies and hotel chains currently employ Revenue Management systems and profitability of these systems is well documented. Books describing basic concepts of Revenue Management appeared long time ago (see Cross, "Revenue Management: Hard-core Tactics for Profit-making and Market Domination"). Yet, there was no single place to look for the theory behind Revenue Management systems. This long-awaited book represents a concise and up-to-date source of academic knowledge on the theory of Revenue Management as well as implementation aspects. It is a perfect reference for graduate students in Operations Research and for others interested in learning about state of the art in this area.
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