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Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 (Studies in History, Planning and the Environment Series)
Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 (Studies in History, Planning and the Environment Series)

Selling Places: The Marketing and Promotion of Towns and Cities, 1850-2000 (Studies in History, Planning and the Environment Series)

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Manufacturer: Routledge
Author: Stephen Ward
Binding: Paperback
Publication Date: 1998-09-11
Publisher: Routledge
Label: Routledge
Number Of Pages: 304
Features:
Editorial Review:
Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their transition to post-industrial centers of tourism, culture and reinvestment. Yet for all the slick professionalism, none of this is new.
Selling Places details the successive waves of how places have been sold and marketed as attractive locations for resorts, residential areas, and cultural and business centers over the past 150 years. Stephen V. Ward uses original research and richly illustrated examples of promotional ads to show that the processes of promoting places started in the American West, with airy promises of fertility and prosperity, and currently continues with the staging of major spectacles including the 1996 Atlanta Olympics and Sydney in 2000.
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Customer Reviews
Average Customer Rating: 4.0

Gem of a book 2008-03-06
A must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved, called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier, (US Midwest), selling towns and cities to the masses. There are numerous examples of ads used starting with the 1850's. Did you know that Atlantic City, New Jersey at one time was sold as "The Playground of the World"? Great book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations, hotels and resorts. His corporate web site can be found at http://www.biztuneup.biz