Editorial Review:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Customer Reviews
Average Customer Rating: 
Analytics for the intermediate user.... 2008-07-04
I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment.
Now this is what I call Web Analytics! 2008-06-13
I can consider myself as pretty noobish in the field of web analytics. I know SEO and usability, but web analytics has always been just looking at the number of visitors and pageviews. Until I received this book, because this book is a real eye-opener for the new comers to web analytics. It totally change your way of thinking about what web analytics is and how you can pull the best out of it.
I can't wait to finish it, which costs a lot of time by the way.
And students, you can consider this as a good step up to web analytics with theory plus hands on stuff. Like a real school book you learn everything you need from what to why. More than 400 pages long.
P.S. There is also a cd included with some nice stuff like a presentation from the writer, pdf and mp3 files with valuable information.
Not analytics ... more data collection  2008-05-28
If you buy 'Web Analytics ...' looking for some guidance, or even a few ideas, as to analysis of your internet marketing/sales endeavors, you will be disappointed. This book is about data collection ... nothing more.
To Avinash Kaushik's credit he appears thorough. I did appreciate his flagging the limitations of data collected by the various methods. On the downside the book is repetitive and could have been better ordered. The '... Hour a Day' is appropriate, as that is about all a reader can risk in one sitting. The text makes an arduous read. If better structured, this book could have been half its length.
If I learned one thing, it is this. I'll architect my approach to web analysis, define the data I need, and then recruit an IT type to build the process to collect the data. Having read the book, I now know what data there can be. For this I'm grateful to the author.
A life changing experience 2008-03-27
If you find yourself stumped with how to improve your website, or don't know where to begin with looking at web statistics, this book has everything. It begins with going through the foundation of what web analysis really is and definitions and explanations of different metrics and how they can be useful. He then goes into detail with different metrics such as bounce rate, segmentation, and some things you probably never considered. It steps you through knowing what analytics tool to use and how to implement it. It has wonderful examples and sample reports that you can tailor to your own company.
This book is very actionable. I can only speak from a beginner's perspective, but this book is easy to follow and has golden nuggets that even experienced web statisticians can take another look at. The highest recommendation possible from me. I will be waiting for another of Avinash's books.
If you want to learn about web analytics, start here 2008-03-15
I have read several web analytics books and Avinash's book is definitely the one I would recommend first.
What you can learn from the book:
- how to think about and how to approach web analytics -- this is where this book excels
- how to deliver actionable results - the mantra of Avinash
- how to start with the basic metrics
What not to expect from this book:
- you will not learn how to use any analytics software
- you will not learn details about the technical aspects, frequent problems with data and measurement, what to avoid etc.
Check out Avinash's blog to get a picture of what you can get from the book.
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