Editorial Review:
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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Customer Reviews
Average Customer Rating: 
Book is very basic to say the least, I was expecting a lot more!  2008-10-04
Book is very basic to say the least, I was expecting a lot more! What can you expect for $14 though right?
Lucky I Stumbled Accross It 2008-09-21
Howie's book caught my eye one day while browsing. I wasn't even the guy who ran our Adwords account. I became that guy over night. If you just started an Adwords account, be grateful you aren't a few years in and 100K plus wasted on worthless clicks. Buy the book, digest the book, live the book, that's all i can say. I did, saved 10K in the first month, that's 10K we can use productively. The book is easy and fun to read with a step by step approach for correct Adwords use. Hope i've been clear, you're dumb if you have an Adwords account and don't read this book. Thanks Howie
Excellent and Perfect 2008-09-16
This book it's fantastic, it talks about very simple things that a person can forget sometimes.
The Web Site that is included gives you a lot of new information about Adwords if you register in it, which is I think a very good thing.
Awsome book and easy to learn.
Congratulations!
New or Existing Adwords User? Add this to your reference library - it's a great training and resource guide! 2008-09-08
If you are new to Adwords, like me, or are an existing user that needs to learn more - this is a MUST READ!!! The author takes the technical and puts it into layman terms. Although the author offers a little more reading flexibility, I advise the new user to walk through this book in a sequential fashion - obviously if you are an existing user then select the chapters that make sense and support your immediate needs - for all Adword users, make sure this becomes one of your top reference books. Yes, in addition to any material publised by Perry Marshall - his materials are also in my Adwords reference library as well, but you can never have enough reference material that is grounded on a stable platform, i.e. "Adwords for Dummies" by Dr. Jacobson!!!
An Excellent Introduction to Adwords 2008-08-18
I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.
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