Editorial Review:
Will Work for Fun illustrates how, anyone can easily turn any hobby or outside interest into a reliable source of incomefreeing the reader to do what he or she truly loves doing, all day long. Will Work for Fun invites readers to discover their hidden interests and talents, then walks them through a simple process, developing those interests into a thriving business. The author has discovered the way to make his play pay, enabling him to play all day, every day. He has perfected the fine art of turning fun into money by thinking like a publisher (not like a writer). And he consistently makes better money having fun than I could ever make working at a job.
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Customer Reviews
Average Customer Rating: 
Work for Fun: Not quite as simple as it says on the title, but definitely doable -- and a worthy goal 2008-10-06
I love this book. It's very inspiring, and it provides an outstanding overview of one major aspect of the internet marketing field -- from the perspective of someone who's been in it for both fun and profit for longer than the internet even officially existed.
When Alan Bechtold says "Fun," he means it. And he spends a good part of the book laying out the process of how to find the subject area that excites you that also provides you with a market interested in buying your products -- eventually.
The idea is this: if you have fun doing what you're doing, it's not really work. And if there are longish hours involved, at least initially, you may not mind all that much -- after all, it's fun and something you're passionate about. All true, of course, at least to a point.
When Bechtold says "3 simple steps," he's correct on one hand (they really aren't rocket science), yet I wonder how many people's idea of "simple step" includes "write book" or "write sales letter."
Okay, so the simple steps aren't quick steps necessarily, and getting them all done properly can take a while.
Then again, this isn't a get-rich-quick book, but one on finding a way to make a living while pursuing your passions. Not that the possibility of riches isn't also there, but the focus isn't on rich so much as on fun. Making a comfortable living is definitely part of the plan though, so he's got us covered there.
The three-step process is also not quite as tedious as it may seem at first. We're given a number of short-cuts that do make things a whole lot easier than it would seem from the "write book" step.
In fact, writing that book can be a lot less work than you'd expect, and Bechtold provides the step-by-step instructions on possible ways to do it very quickly and easily, without much writing at all.
The instructions are embedded in an ongoing storyline, where we follow 3 cubicle slaves from their J-O-B-S to liberation as they turn their hobbies and passions into incomes. It makes for entertaining reading and it also makes the potentially abstract process really come to live. Especially when it comes to Jenny and her Strawbarbie Barbie doll custom clothes, who is the primary example and whose progress is spelled out in great detail.
Can it work? A particularly inspiring aspect of the book: several profiles of people who have actually successfully achieved their work for fun lifestyles. It shows that Bechtold's system is not just theory but that it really can be done.
Interesting approach  2008-09-01
I think his approach has merit and I plan to try it myself. Make sure you put some thought into his early exercises because the time will pay for itself once he explains what you are to do.
Proof In Action 2008-08-08
I find it very easy to become motivated by what I read initially. I find such great stuff that I get fired up about it and this book is no exception because it appears to be the bible to a business I can actually do well. However, do the products actually deliver what they promise? I don't think I have ever seen a review that is approached from the standpoint of the longevity of the product. How does it rate 6 months after you buy it and have used it for awhile?
I can say that some of the links in this book are outdated already and this book is hot off the press! Overture is gone, it was bought out by Yahoo so if you want keyword searches, you will be required to pay for it. Fortunately there is a free 7-day trial period you can sign up for which might just give you the time you need to make your initial searches.
It is all about figuring out what it is you are passionate about and combining it with skills you have. This books teaches you how to publish without actually having to write a book to establish yourself as an expert, publish an e-zine and give the info away for free. After you draw people in with your free information, you will be able to sell them product.
It also teaches you how to come up with a brand identity for yourself that your competition will be unable to touch and it will be difficult for them to take business away from you because of it.
So, I thought I would use part of this review to actually make updates about my process and how the book worked for me so that others can get the layman's view of this. I will adjust my rating as I go along to help you make your decision about whether this book is right for you. Maybe I've already tipped your decision one way or the other. At any rate, I hope this information will be helpful to others.
Step 1: My chosen field of expertise will be altered art/paper art. Paper art is my passion and can be adjusted to a variety of subject matter plus I've been creating it for over 10 years.
To be continued . . .
Just Half Way Through The Book... 2008-08-06
Alan Bechtold's "Will Work For Fun" is the most powerful book I've read to date when it comes to launching your very own Fun Business. When I was only half way through the book I already had a rough business plan in place that will allow me to wipe out the competition in my home town.
Will Work For Fun has revealed how easy it actually is to create a business you'll have a passion about that pays you to have fun at the same time! Thanks a ton Alan for writing this book, it is sure to change the outlook of the many people who are stuck being wage slaves.
Theo Baskind
Great "How To" Blueprint For Making Money Online 2008-07-01
Packed with personality... this is a FUN (and potentially profitable) read! Alan really nails the guts of niche marketing. Does it tell you everything? Of course not... but it gives you what you REALLY need to start making passive income online - DOING SOMETHING YOU LOVE.
Alan really knows his stuff, and communicates it well.
If you're looking for a way to cash-in on the Internet Marketing boom... here's your answer.
"Million Dollar Mike" Morgan
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