Editorial Review:
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business modelthe real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
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Customer Reviews
Average Customer Rating: 
an excellent wake up call 2008-07-09
This book is an excellent wake up call for all market leaders that like to keep in control of their destiny. In a very comprehensable way Markide show the risks of complacency and how companies can stay or get ahead with their innovations.
A masterpiece on strategic innovation 2008-07-07
This book is excellent. It demystifies strategic innovation and explains, in clear and concise language, how established firms can discover and successfully adopt new business models without cannibalizing their existing businesses. The book is delicately balanced between academic research and practical advice, and the numerous case studies presented are extremely well researched and thought provoking. After "All The Right Moves" and "Fast Second", this is another masterpiece by Markides and confirms his status as a world class business strategy scholar and author.
Excellent book on competitive strategy 2008-06-27
This book provides a thoughtful discussion about how large, incumbent firms can strategically innovate and simultaneously manage two business models to sustain competitive advantages over new entrants. Markides is one of the leading strategy scholars of our time and this new book is relevant for both practicing senior managers as well as those teaching strategy courses. There are many practical examples and a clear explanation of how to implement the ideas. A must read!
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