Editorial Review:
A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.
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Customer Reviews
Average Customer Rating: 
Management Wisdom. 2007-11-25
Ken Iverson imparts what really matters in business in clear concise language. Every company and prospective enrtrepreneur will be enriched by his wisdom. This book is a must read for anyone with the desire to implement a system that truly works.
Why is this the exception? 2005-09-07
I love when people and companies decide to keep things simple. Iverson and Nucor obviously made that choice. The no-brainer is that when you keep systems simple, they are easier to sustain. The other obvious notion is that when you give people the whole story (what we're trying to do, why it's important, here's how we're doing currently)they will self-organize, self-correct and self-maintain because they know what's at stake. Unfortunately, what Nucor knows and what has always seemed to me the best way to run and sustain an organization, seems to be the exception out there rather than the rule.
ideal management 2005-06-11
When I read most books written by CEOs, I feel like I am being conned. I know how most CEOs are, telling upbeat lies to their employees and then stabbing them in the back. But somehow I feel that Ken Iverson is really telling the truth and giving us "plain talk". This book describes ideal corporate management, ideal both for employees and for long-term shareholders.
Packed With Knowledge! 2004-09-16
Perhaps the highest praise for this refreshing little memoir is this: if certain other captains of industry had read Ken Iverson's book when it was published in 1998 and heeded its advice, investors would have been spared billions in losses and a slew of corporate scandals would have been averted. Iverson, head of steel maker Nucor Corporation, injects much-needed common sense into the often-bureaucratic, hierarchical world of corporate boardrooms and corner offices. This persuasive text, written in the sort of clear, muscular prose you'd expect from a steel man, will make you want to give up your executive parking space and embrace an egalitarian corporate structure. We recommend this engaging work to managers who want to look at their jobs a new way.
In Headlong Pursuit of a Shared Purpose... 2001-02-24
Ken Iverson has truly earned the right to be called a "Business Maverick". In this book he explains how the culture he created at Nucor became "60% of their competative advantage". He explains how breaking down hierarchy and opening the lines of true communication in all directions can propel a business to success.His unique, but successful, techniques at time agree with, and at times flies in the face of, McGregor, classical management theorists, and others who have studied management, communications and human resources. In chapters entitled, "A Higher Cause", "Trust Your Instincts", "Destroy the Hierarchy", "A Simple Stake in the Business", "The Virtues of Smallness", "Ethic Over Politics", and others Mr. Iverson relates how you too, if you are willing to work hard enough at it, can "turn a confused, tired old company on the brink of bankruptcy into a star player...", while learning that "many of the so-called 'necessary evils' of life in corporate America are, in fact, not necessary".
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