Editorial Review:
An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions.
e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen's Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
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Customer Reviews
Average Customer Rating: 
Great addition to your library 2008-03-03
As a Training Manager for a large wireless company I was charged with rolling out our online learning system. As you would expect, I and my company, did a good deal of research before we purchased our system. Michael Allen's book was very helpful in identifying the questions we needed to identify, as a company, before we took the step.
I highly recommend this book. Even though you will likely experience some frustration in your search for the most effective online learning system, his book will make the process less painful.
The book really focuses on the "how to" of developing and designing your online courses. It honestly lays out the pros and cons of online learning. You will find it helpful.
Practical guide to eLearning  2007-01-15
I purchased this book as I was beginning to design an eLearning curriculum for my company. The book was a great jumpstart to helping me structure the program, consider ways to involve the learners in eLearning, and remember to find ways to make the course material memorable. I found the accompanying online and CD-based demos to be good stimulators, too. Although I won't be using an authoring tool like the one Michael Allen invented, it was easy to take and apply several of Allen's ideas to my project.
Emphasizing the essentials 2003-11-27
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.
Must have for new designers 2003-04-30
This book is a must have for the aspiring e-Learning developer. It reviews enough theory to make the point and directs the reader quickly through the logic and science of good e-Learning design.
This book directly applies to your work! 2003-03-03
Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.
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