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Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition
Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition

Applied Management Science: Modeling, Spreadsheet Analysis, and Communication for Decision Making, 2nd Edition

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Manufacturer: Wiley
Author: John A., Jr. Lawrence
Binding: Hardcover
Publication Date: 2002-01-04
Publisher: Wiley
Label: Wiley
Number Of Pages: 649
Features:
Editorial Review:
Emphasizes building the most appropriate model possible from the available data.
* Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management.
* A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter.
* Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models.
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Customer Reviews
Average Customer Rating: 3.0

Good computer modeling book 2007-07-12
Used this book as part of a MBA computer class. The website makes it easy to work on different computers since Excel files can be downloaded from website or taken from the CD included with the book.

Exercises were good and followed most of the material in the book. Almost all the material applied to "real world" situations.


Applied Management Science: A Computer-Integrated Approach f 2003-04-01
This is a nobel effort. to try to do a very hard thing. The author however is very hard to follow and at times the explanations drifts into incoherance. Also, I think the author may be too brilliant to write for the average student. He might be better served by having a grad student or military trained person break down the book into coherant steps. This book has some gems of useful info, trapped in some bad explainations. The next version of this may be a truly great textbook. My advice to the author is to simplify and go step by step. Delete text and runon paragraphs where possible. If you take a class based on this book, insist on a lab and a helpful grad student.


nice book 2000-11-27
It is very nice text book. That what i can say.


Bad Text By Department Chair 2000-06-13
I was a student at Cal State Fullerton, where these professors teach. This is the worst textbook I have ever read. The text is poorly written. The book doesn't read well and has many typos. I would have expected more from the Management Science Department Chair.