Editorial Review:
The updated and expanded #1 introduction to tourism principles and practices retains its classic approach in this new tenth edition Virtually every country has taken steps to increase its number of visitors in recent years, and with each new edition, Tourism has remained the must-have resource dedicated to providing an exciting, comprehensive introduction to the world's most rapidly growing industry. This Tenth Edition explores new trends in travel and tourism, while continuing the book's long-standing tradition of taking a global look into the economic, political, and social forces that drive and shape tourism. Written by two internationally respected experts, Tourism, Tenth Edition includes: - Extensive treatment of the changing world of travel distribution
- A new look at the future of travel
- New coverage of crisis management
- Updated lists of Internet sites for further research
- Numerous pedagogical aids throughout, including review questions, case problems, and Internet exercises
Completely revised and redesigned with a beautiful, full-color insert, Tourism examines how different components of the industry work together to create a successful travel experience. In six parts, it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects. Tourism: Principles, Practices, Philosophies, Tenth Edition is an invaluable book for students studying travel and tourism.
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Customer Reviews
Average Customer Rating: 
I really like this book!! 2002-10-11
This book is very insightful on both, aspects of tourism and travel, as well as the financial affects that tourism can play on a country's economy. The authors seem to know what they're talking about and they're very good at relaying their knowledge to their readers in a concise way.
A great introduction to tourism 2002-10-01
This text provides a great overview of the tourism industry, from what tourism is to its organization to the theories that help fomulate such a diverse industry. This book should be studied by every student studying tourism.
Outstanding blend of theory and implementation 2000-02-05
This book offers a fusion of theory and practical advice that is directly relevant to managers - an area where many current tourism texts fall short. It is both strategic and tactical, providing readers with a broad overview of the tourism environment as well as implementable ideas for improving business performance. I have read and enjoyed the original version by McIntosh, and the new insights from Ritchie and Goeldner add new depth to an already exceptional read.Look around. You'll find no book in the field as thorough and well written as this.
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