Editorial Review:
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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Customer Reviews
Average Customer Rating: 
This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level  2008-07-21
".....The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information.
By providing a complete picture of the knowledge needed for effective new product development today, THIS ALL-IN-ONE GUIDE IS AN INVALUABLE ASSET TO PROFESSIONAL AT EVERY LEVEL."
[from the book of the front flap]
Disappointing !!  2008-07-06
This book has disappointed me. The authors could have included some real life cases on NPD. The "handbook" tag is highly misleading. For example : One would tend to compare it with Juran's Quality Handbook.Also the foucus in this book is more on New Product Launch and less on real product designing.
Not the best  2008-06-27
Being a PDMA publication, I expected this treatment of new product development to be exceptional. However, I was disappointed. Rather than being detailed "how to" -- which is what I would expect of a "handbook" -- it is a collection of chapters by different authors that aren't integrated well and cover the broad spectrum of product development without handling anything in great detail. There are chapters that are well done and I found worthwhile, but there are numerous other books that I think cover this complex topic much more clearly.
A Must Reference for Every Product Manager 2007-12-14
This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.
However, please note that this book does not address product marketing; it only covers product develop processes.
Second Edition 2007-04-11
This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
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