Editorial Review:
The Trainer's Guide to Training Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles's How to Run Seminars and Workshops has taught tens of thousands of people how to sell, teach, stand up, and deliver an effective training session on almost any subject in almost any setting. This new Third Edition updates this classic guide for anyone who has to get up and move an audience. Just as he did in the book's previous editions, Jolles-former head of Xerox's world-renowned "train the trainer" program-shares proven, effective techniques for winning over an audience, holding their interest, conveying important information, and moving that audience to take action! For seasoned pros, this is an invaluable tool for becoming a world-class seminar and workshop leader. For novices, it's a step-by-step self-teaching guide that provides the confidence and the techniques speakers need to survive and thrive in front of an audience. Packed with straightforward, trustworthy advice, this reliable resource covers all the bases for today's professional trainers and speakers, including research and preparation, questioning techniques, pacing, visual aids, evaluation and support, feedback, and more: - Creating your own seminar business
- Recognizing different personalities and types of behavior
- Training groups with diverse needs
- On-site preparations
- Maintaining the audience's interest
- The latest technology and visual aids
- Giving feedback and coaching
- Presenting your best self to the audience
- Developing a training staff
- And, most important, how to sell your message
Trusted by thousands of professional trainers for the latest tactics and practices in seminar and workshop leadership, How to Run Seminars and Workshops, Third Edition is the ultimate guide for anyone who makes a living sharing what they know with others.
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Customer Reviews
Average Customer Rating: 
How to control any confab  2008-04-29
Developing the skill to conduct workshops and seminars requires a lot of time and effort, but it can lead to an exciting professional life and eventually pay huge dividends. Learning to gain an audience's rapt attention takes dedication and practice, but giving a seminar or workshop is a very effective way to sell your product, service or expertise. Robert L. Jolles offers tips for translating your special knowledge into a seminar or workshop presentation, from organizing your material to getting the right coaching to handling challenging characters from the audience. getAbstract recommends this useful guide; it's a quick course in Professional Skills 101.
Practical Advice, delivered with wit and insight 2007-10-27
Robert Jolles has written a very readable and practical book on the ins and outs, the do's and don'ts of running seminars. He knows of what he speaks, as he has substantial scar tissue as a trainer for Xerox and as a self-employed training consultant. He has directed numerous "train the trainer" courses. Jolles has wit and insight and can help you avoid some common mistakes.
Much of the book, particularly toward the end, deals with the unique setting of corporate trainers and those who train other trainers. Personally, I found this less useful. Those looking for business advice on how to run and market seminars may also be disappointed, since that is not a focus of Jolle's book.
Worth perhaps the price of the book alone is Jolle's advice on how to go about writing a book. One of his early central ideas is that becoming an author of the book is nearly essential for establishing credibility for running your own seminars, workshops, and some of our business. He offers practical and excellent tips that have worked for him in being able to write a book and establish solid credibility.
If you are involved in delivering training programs, either in-house in a corporate setting or as an individual entrepreneur, this book is essential reading!
A must read for training and presentations!  2007-09-08
Robert Jolles describes all of the steps in running your own workshops and seminars or working in the training department. Writing your own book. Developing a process of training that helps the trainer and the audience. Visual aid management. Trainee evaluation. All of the steps are in a simple, easy to read book. There are also parts of the book that will help develop and improve skills for sales professionals.
to-the-point and well structured 2007-03-12
The book is practical, clear and well written. The writer is clearly very experienced in the field. I like his matter of fact approach with a dry sense of humour.
Not as helpful as the title suggests  2006-07-05
I bought this book hoping to learn one new thing - I don't want 'tricks' or 'secrets' and I don't need to impress anyone - just facilitate seminars which are effective and enjoyable for the participants. I searched for an idea, process or new way of thinking that I could use, modify and apply in my own work. Sadly, it wasn't there for me. The style and content is not consistent with the title. The style is over-confident - the "know-it-all" style, characteristic of some American texts. The author presenting his opinions as fact. There's no doubt, no alternatives, just do it my way and it will be 'right'. Apart from this approach, some of the content is unhelpful at best. For example his comments (opinions) on how to prepare and use visuals in presentations reiterates the worst habits - more bullet points! As the title suggests the author is writing for people who already know something about this well-worn subject, I would have appreciated buying something more original, less emphatic and better written. I regret buying it.
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