Editorial Review:
The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct. For more than a decade, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build "do it right," winning cultures. Seidman’s distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In HOW: Why How We Do Anything Means Everything . . . in Business (and in Life), Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values-driven "hows" of 21st-century success. Divided into four comprehensive parts, this insightful guide: - Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the hows with which we conduct ourselves
- Provides frameworks to help you understand these hows and implement them in powerful and productive ways
- Helps you channel your actions and decisions to thrive uniquely within today’s new business realities
- Sheds light on the systems of how—the dynamics between people that shape organizational culture—and introduces a bold new vision for winning through self-governance
The qualities that many once thought of as "soft"—trust, integrity, values, and reputation—are now the hard currency of business success and the ultimate drivers of efficiency, productivity, and profitability. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors—and your life—and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW. Dov Seidman’s professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor’s and master’s degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. For more on this book, visit www.HowsMatter.com.
Cached date: AWS Called=true
You may also be interested in these products:
These categories may also be of interest to you:
Customer Reviews
Average Customer Rating: 
Good start, not so good end  2008-11-28
I bought this book after reading Thomas Friedman's article "Why How Matters".
I found the first few chapters interesting, and some metaphors (e.g.making waves) and acronyms (e.g TRIP) are definitely inspirational. However after a while the book begins to taste your regular leadership book.
Also the book could be much shorter: the last few chapters touch ground covered previously, and start to rely too much on personal "war stories" exclusively.
A learned but lively treatise on the need for business ethics  2008-05-28
Dov Seidman respects your intelligence. Instead of "10 tips for ethical behavior," he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today's transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win; do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, "on glass...slides, flat as flat can be," your company will be exposed if it cuts ethical corners. Seidman's well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker's Wonderful Hair Grower and Krazy George Henderson, madcap inventor of "the wave." This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.
"How" is Much Better Than "Why" 2008-05-16
Dov Seidman's book "How" is right on the money. Everyone of us has been challenged finding exceptional customer service in a retail store, on-line - just about anywhere. Isn't it refreshing when someone will take the time to "connect" with you and listen to your request, offer suggestions, and point you in the right direction? Our character and reputation matters and when we go the extra mile and connect with our clients, we can reap tremendous rewards - both personally and professionally. This book makes a powerful statement. It's a wise organization that will take heed to Seidman's message. Great business reference and a "must read" for customer service professionals.
Important topic. Disappointing book.  2008-05-01
This book would have much more impact if it was distilled down from 300 to 100 pages. An important message is buried by painfully verbose writing.
The book is about ethics and reputation, value-based cultures vs. rule-based cultures, and as the author likes to say, "getting your hows right." There are some valuable messages in the book.
For example, the University of Michigan Hospital and Health System experienced a 50% reduction in malpractice lawsuits after encouraging doctors to apologize to patients and admit when mistakes are made.
The author also cites an academic study which found "the least trusted buyer incurred procurement costs six times higher than the most trusted."
These examples are powerful evidence that behaving responsibly is good for the bottom line.
Inspiring 2008-03-28
Even if you have a "meaningless" job, the ideas in this book will help you make it a meaningful one. Also highly recommended for employees in highly commoditized industries.
|
|
