Editorial Review:
A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: "You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be." "The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources." "Use more debt than your competition or get out of the business." "When information flows freely, reputation, more than reciprocity,becomes the basis for trust." "As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation." "When brands become business systems, brand management becomes far too important to leave to the marketing department." "The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra." "Most of our organizations today derive from a model whose original purpose was to control creativity." "Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities." "IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."
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Customer Reviews
Average Customer Rating: 
Dense read, but very entertaining and comprehensive 2008-09-06
I'm a grad student with IT background and want to become a management consultant or a CEO.
This is not a coffe-table book. The best is to have a business encyclopedia by the hand when reading it (i recommend Business: The ultimate resource,2nd).
For more info about table of contents click on the book picture.
The essays are short (cca 2 pages), but extremely consciously and well written. I think, no former business knowledge is necessary: anybody can pick up this book, who is interested in business, likes to think deeply and have persistence (you'll need it to get through the book).
After reading the book, the reader will have an superb overview of business concepts, strategy, leadership -- i dare to say, that s/he will have all the knowledge a big CEO needs to have.
Very good essays.  2008-03-27
It was not at all what I expected, but it was packed with good strategy. I liked the format once I got used to it, and I think anyone who uses strategy in any way (work, managing, consulting) would benefit from having this book.
Very informative, intriguing business analysis 2007-10-05
This collection of publications is incredibly interesting to the business enthusiast. Even Bruce Henderson's publications from the 1970's remain thought-provoking and -transforming today.
This is a dense read. I cannot read very much at one time. However it is grouped by subject, so you can jump around different chapters without consequence.
Outstanding Book 2007-09-30
This is an outstanding book on various ideas on strategy. The book provides some classical and new insights, concepts, tools and perspectives for effective strategy formulation and implementation.
The Boston Consulting Group has been responsible for a number of major management consulting innovations and concepts, such as "time-based competition," "deconstruction," and "capability-driven competitive strategies" and highlighting the importance of competitive advantage. Today BCG is among the largest and most profitable management consulting companies in the world. It is regarded as one of the premier management consulting firms.
The book reeks of the outstanding ideas developed by this iconic consulting firm which the company executive and students of strategy will find very useful and perceptive. The book, among other things, shows how to analyse a firm in the marketplace, formulate and execute an effective strategy, getting people excited about the strategy, how to use strategy to take advantage of opportunities, among other informative ideas.
I strongly recommend people to read this high-quality book.
Great insight 2007-08-24
This book isn't for the faint of heart. It begins with very dense writing but if you can follow it you will gain valuable insight into business strategy. The later chapters are easier to follow.
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