Editorial Review:
Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand? This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling. “Four Steps To Building A Profitable Coaching Practice is a clear and concise guide to niche-marketing for coaches.” Talane Miedaner, best-selling author of Coach Yourself To Success "A great book with a lot of valuable information from a master at doing what she does best.” Sandy Vilas, Master Certified Coach and CEO CoachInc.com “This is a great book. Thorough, professional, and easy to read.” Judy Feld, Master Certified Coach and President International Coach Federation (ICF) 2003
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Customer Reviews
Average Customer Rating: 
What you need to grow your business  2008-03-25
One of the hardest challenges that many new and even experienced life coaches face is marketing. In Four Steps to Building a Profitable Coaching Practice, Deborah Brown-Volkman's goal is to show these coaches how to build a practice by following the steps she details in her book. As a beginning coach myself, I definitely knew it'd be a good idea to read her book.
This book delivers a lot of good marketing ideas and more importantly coaching assignments that can really help a coach both define and begin to promote his/her practice. I've incrementally been doing the exercises and found all of them useful in defining and enhancing my practice. Also I really appreciate that the approximate time and cost is listed to give the coach an idea of what costs are involved.
What I've really found useful is that the book breaks everything down into a step by step approach. This is especially important when you first start a practice, because it can be overwhelming to contemplate how you are going to get your business off the ground. With this book, it makes it much easier to take off and grow your business.
One thing I did find odd is that while the author did focus on a variety of ways to promote she left out things like promoting via flyers and where it would be a good idea to do so. Still this is one book I think every life coach should consider buying. I know I'll be using it for a long time to come in growing my own business.
What a great read. 2008-02-29
This book was a great read and outlined step by step what you would need to do to get a coaching practice off the ground. The resources that are listed in this book are invaluable. It is awesome to have everything you need at your fingertips. I have already browsed various web-sites as a result of this book and it has saved me time of browsing the internet aimlessly. The book also points out the pros and cons regarding accepting different payment methods and once again it links you to where you can do further research. I love that the author breaks down the cost and projected start time for each project. I love this book!
Very, very basic and not much help  2008-02-29
Unfortunately, this is the first book I've actually returned to Amazon. The information is fine if you've never owned or managed a business before and have no idea what you're doing. But with all due respect to the author, this is kindergarten level material. I've already been in business for a number of years and found nothing helpful.
If you're just getting started or re-entering the business world after a prolonged time off, go ahead and get the book. If you already have a business, you don't need this book--and probably could have written it yourself.
Powerful advice with depth - for those who mean business! 2007-09-29
I have looked through this book, and have read the first part. The coaching exercises I have encountered so far are very thought provoking. You have to work out a lot of things as you go in this book. It is only a quick read if you skip all the work. It is almost like actually working with a coach because of how interactive it is. I am going gradually as I figure out my plan. I can't do some of the exercises yet because I don't know all the answers at this point. It really helps you develop an overall business plan, and the results of that are that you know exactly why you are making all the choices you make in establishing your practice.
Excellent Publication!  2007-06-11
It is a very easy guide to read. As a Coach and experienced Sales Professional, it provides practical and effective excercises to follow.
I recommend this book for new and experienced Coaches.
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