Editorial Review:
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com’s Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.
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Customer Reviews
Average Customer Rating: 
Someone who is using it in the classroom  2005-08-23
This is a terrific book, particularly if you are someone who is not familiar with all of the ins and outs of e-commerce. It is thorough, it is well written and it gives the novice a great overview about all of the different areas of e-commerce, which changes, daily.
I am using it in an introduction college course in e-commerce and marketing communication and it is a great supplement to the other books that I am using. Not everyone comes to learning about this subject with a good understanding of business in general and Napier and company do a great job of knitting that into the mix while teaching you about the key e-commerce concepts.
I read a litany of e-commece textbooks before choosing this one, literally a dozen or more --- this one won the contest.
Abominable  2002-11-11
There are two things that make this book unusable in any classroom. First, this book is an exercise in plagiarism.
Almost nothing is cited; apparently, the authors feel that
they only need to cite sources if they pull specifics,
and then sporadically. A list of sources at the back of
the chapter is not enough.Second, the report example in chapter four is atrocious.
I would not accept anything so non-standard as this from my
students. Like the book itself, it is a study in plagiarism; nothing in the report is cited (see the executive summary
on page 121, specifically, "The market for wilderness
adventure travel is growing at 15% annually." Where did
this information come from?) If these authors are in any way representative, it's no
wonder copyright issues are so hotly contested today. They
apparently feel that they can include material from other
sources and give no credit. Shame.
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