Editorial Review:
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Customer Reviews
Average Customer Rating: 
Taking Strategy by the Real Meaning  2008-09-20
It is nice when you see a book that takes the word "strategy" seriously these days.
Although written a while ago, the reader finds it talking about what we see today. Understood and applicable by both layman as well as specialists without over-simplification of the framework-based books we find today and without the complexity of others of larger than life strategists.
Although written a while ago, we still see it being referenced everywhere, and deservedly so.
It is a nice read.
Competitive strategy 2008-05-08
This is a great tool for people in the industry, graduate students, anyone wanting to climb the corporate ladder. Read it times over and you'll find interesting points, applicable to personal career as well as corporate strategy. Straight forwward analytical set of tools.
Enjoyable reading 2008-04-23
When I first read the book in spanish it was like a guide to follow. After 12 years of practice in business consulting. Re-reading it in English was enjoyable because, apart from its examples. My internal dialogue was bringing to my mind my own examples. Aditionally, it was fantactic to discover how much the corporations cited in the book has evolved after 28 years.
A Timeless Business Strategy Classic 2008-02-02
As one of my University of Minnesota-Carlson School of Management professors once stated, "Every marketer must read at least one of Michael Porter's books." Once school was out that summer, I took my professor's advice, I read "Competitive Strategy" and continuously find myself referring back to it over and over again. It is a truly timeless wonder on competitive strategy. I recommend it as a must read by every b-school student, business owner, c-level executive, and marketing professional.
Still i didnt receive the book  2007-12-07
I recommand south asian to refrain from ordering books through amazon because u will never receive the order.
I placed order for this book in the beginning of November now more than a month still i didnt receive the book
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