Editorial Review:
The ultimate guide to achieving one's personal and professional goals. Includes how to develop charisma, nurture a sense of humor, build credibility, create an obligation bond with people, and develop likability.
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Customer Reviews
Average Customer Rating: 
surprisingly good  2008-10-01
I wasn't expecting much because I didn't seek out this
book... it just sort of appeared in my life.
I've read many books about persuasion and persuasive writing
and this is a good one. Dawson's style is easygoing and
straightforward.
of course if you are more persuaded by individuals with
academic credentials you'll want to read Hogan and Cialdini,
both of whom proudly display their PHDs.
Dawson, the guy is a salesman who made good and went into
speaking. No time for a PHD. Working class.
Part 3 focuses on charisma and how to develop it. Why
ignore that people buy from people they like? You can
practice all the sly persuasion wordplay you want and get
very Machiavellian, but in truth just working on
your charisma is a short-cut to getting what you want.
Excellent book. Not mysterious or high-falutin' or
"academically verified" at all. Not NLP. Not Hypnotic
selling. This book makes sense. I like it.
Persuade powerfully 2007-11-11
I've liked Dawson for a long time. I've read and studied his books and tapes on negotiation for years. While not all of his methods work with my personality, his advice has been of real value to me.
I have the audio version of this book. It's very good. The information is valuable and I expect I'll listen to it frequently. You always pick up something new in his material.
Persuasion is necessary in almost all of life, especially sales and business. This book will go a long way in helping you to become better at persuading people to your way of thinking.
Highly recommended.
Roger Dawson at his best ! Keep reading about MY PERSONAL EXPERIENCE 2006-01-19
You can't go wrong with ANY of his book. Don't look further, don't settle for less.
Unbelievable thing has happened to me -- I followed the advise in the book and received the promotion I wanted. Funny thing is that Roger warned that this method DOES work, and I didn't think it would work, but decided to give it a try.
Have YOU ever dreamt of getting a promotion shortly after starting a new job ??? I haven't, but it happened to me.
Thank you Mr. Dawson!!!!!!!
A psychological masterpiece 2005-10-24
Wow. That's all I have to say. I'm halfway through this book, looking to finish it today (lol dreaming to), and I'm absolutely amazed. I have a hobby of studying books on psychology and sociology, and I've came across some good ones and some absolute rip-offs. Some of the bad ones go over some persuasion techniques that are very cliche and you have probably already heard of, and also don't offer much in the realm of content. In this book, however, every page has something to offer, and and it's all unique. What I expected out of this book was either a complete rip-off or that only a small bit of it would be useful, but I was very surprised at how satisfied I was with it. Among all the techniques in there I've found a lot that can be used in every day life, and I can actually imagine them working. It explains a lot about persuasion techniques you've came across but didn't recognize as such, and opens your eyes to an entirely new world of persuasion altogether. I'm actually planning on reading this book two or three times, and I think after that I might actually be a better persuader than I was before I bought it. All in all, this book is very professional and offers tons and tons of content. The authors life, which he uses ocassionally for examples in his techniques, shows how amazingly successful he is without it seeming like he's bragging. He has rented yaghts, probably went to every country in the world, has hundreds of thousands, if not millions of dollars, climbs mountains, crazy. Anyway, if you're into persusasion I highly recommend this book. You will not be disappointed.
Informative and Entertaining to Read 2004-11-05
Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.
This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.
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