Editorial Review:
What manager is not anxious about the future? We live in a white-knuckled age of rapid technological change and global instability. But uncertainty is not the enemy, says management expert Paul J. H. Schoemaker. It is where the greatest opportunities are. To unlock these opportunities, however, requires a very different approach to strategy and implementation. In this pioneering book, Dr. Schoemaker presents a systematic approach that combines concepts such as scenario planning, options thinking, and dynamic monitoring to create novel strategies for profiting from ambiguity. Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an un-certain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty. One need only follow the news to see the risks of being unprepared for change. And yet the rewards for actively pursuing new opportunities are greater than ever. More than any other capability, skill in seizing initiatives in shifting, unpredictable circumstances is the key to success. Profiting from Uncertainty provides a road map to do just that.
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Customer Reviews
Average Customer Rating: 
Helpful review 2002-10-08
The best thing going for this book is that it is in fact well-written not like most of the dreck in business books. The ideas here are not revolutionary and you're not likely to find anything you hadn't at least heard before. It does however organize all of these disparate thoughts and bring them together in a way to help motivate action.
Along the way I'd also recommend Tony Murphy's Achieving Business Value from IT as a book that effectively does the same thing -- organizes information well to help you move toward positive action and improving process and performance (as oppossed to strategy which is this books forte).
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