Editorial Review:
"Salesmen are made, not born. If I did it, you can do it."-- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORECREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
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Customer Reviews
Average Customer Rating: 
Excellent Book for Salespeople!  2008-08-01
I heard about this book years ago, but I never took time to read it. Actually, I thought the book was too old to be relevent. I saw the book in Charlotte recently and was suprised when I thumbed through it. First of all, the comments on the cover got my attention: "World's Greatest Salesman" and "The Guiness Book of Records." If that wasn't enough, his writing captured my interest immediately. Joe Girard is straight up and honest. I love his style. I have to admit, some of it is a little bitter to swallow because he tells the truth and hold no punches. He hits the soft spots of procrastination and fear of rejecton, however, most of his teaching goes down easily, tickling my funny bone in the process.
Joe Girard knows what the everyday salesperson goes through and his teaching style easily reflects it. When he is in "teaching mode," I can easily imagine him standing in an auditorium, possibly pacing the floor with his wireless microphone on how to become a better salesperson. When he is in his "storytelling mode," I can picture him sitting beside me telling one of his great stories about what he went though on his way to the top. For example, he mentioned his very first car sale. He didn't remember his customer's name or even the name of the car he sold, but what he remembers was that the customer worked for Cocoa-Cola. He associated Cocoa-Cola with groceries because he had to make that sale so he could feed his kids! He was "hungry" for that sale in more ways than one. Every time I opened the book, his words would grab my attention, and every time I closed the book, his teaching points would stick with me. One of the most important parts of the book was the story about his dad. While Joe was young, Joe's father would beat and berate him constantly, telling Joe that he would never amount to anything. At the end of the story, he writes: "you're probably wondering what this has to do with how to sell. Well it has everything to do with how attitudes get planted in your head." That is deep.
I am faced with many people how have a problem with getting over self-esteem issues and fear of failure. Selling is fun, especially with a product that you are passionate about. However, it has its stuggles too. Sometimes we are surrounded by those who have lost their own dream in life. It has been a struggle of my own, living in the South, seeing those who do not see beyong their own struggles in life, day to day, year to year. The point about his dad and overcoming those self-defeating attitutes was so deep I had to close the book and "digest that nugget for awhile." It is hard to see people with the potential to achieve greatness to give up on their dreams and quit. No, selling is not always easy, in is the process of working hard, treating people right, and working with integrity, we are in fact, achieving greatness, even if those riches have not yet manifested. That is one of the great keys in this book. I am a bit ashamed that I have not read it earlier. Kudos, Joe Girard. You knocked this one out the ballpark, and thus, I recommend this book to every salesperson.
If you understand that sales is a numbers and ratio game, then this book is for you. 2008-03-08
If you are looking for a big on tips, tricks and tactics for improving your sales then this may not be the best for you.
If on the other hand you believe that some basic fundamentals, executed continuously and well is the road to success, then read on.
Joe Girard is in the Guiness Book of Worlds Records as the worlds greatest salesman. Working at a Detroit area Chevy dealership he has sold more cars than anyone, and it is really based on fundamentals.
Focus on the customer, ask for the referral, word of mouth, and making a memorable impression. That may sound simplistic and there is much more to the book than these few things.
Girard treats being a salesman as a calling and profession not just a job and his results speak for themselves.
Read Girard, put it down for a time, then read it again and let it sink in, and the wisdom of his experience will come to light for you.
Cheers!
Great if you are selling CARS  2008-03-03
This book is called "How to Sell Anything to Anybody," but it should be called, "How to Sell Cars." All the examples and all the author's experience is related to selling cars. I know there are a lot of similarities between selling cars and selling other things, but this book centered on a lot of things that are only relevent to the auto industry. The title is definitely deceiving!
Book Review 2007-12-31
My husband works in car sales. Several of his co-workers spoke highly of this book, and said it was a "must" read. Amazon offered it at the very best price. It has received rave reviews from my husband who states it is very well written, and has had a positive impact on his profession.
Some good info, but majorly outdated, sexist, and self-congratulatory  2007-09-26
There are some good tips for selling in this book, and people who are in the car-sales business would probably enjoy it and benefit from it. Aside from that audience, however, this book is likely to disappoint. First of all, the information and the way its presented are extremely out of date. The book was originally written in the late seventies, and if it's been updated, it's hardly evident. There is a very sexist tone to the book -- not a malicious one, but just a product of its times. Nevertheless, it is pretty offputting. Secondly, a major portion of this book is dedicated to author Joe Girard working out his abusive childhood. This may have been therapeutic for Mr. Girard to write, and may be interesting for some to read, but if you're looking for sales tips, this whole portion of the book is going to be quite frustrating. And thirdly, although some of the sales tips can be applied to any type of selling, for the most part, this is a book for car salesmen -- period. Mr. Girard seems like a nice guy and one heck of a salesman, but this book did not even begin to live up to my expectations.
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