Editorial Review:
No more punch lines that just slipped away. No more names on the tip of your tongue. No more senior moments! Drawing on cutting-edge neurological research, how to keep your brain alive: 83 neurobic exercises brings help to everyone whose memory is starting to slip. Devised by Dr. Lawrence Katz, a professor of neurobiology at Duke University Medical Center, and Manning Rubin, author of 60 Ways to Relieve Stress in 60 Seconds, here is a regimen of mental cross-training that can be done anywhere, by anyone, at any time of day. The premise is simple: When you exercise the brain, you release natural growth factors called neurotrophins, which in turn enhance the brain's level of fitness. And nothing so easily stimulates the brain as breaking routines and using the five senses in new and unexpected ways. So if you're right-handed, wake up tomorrow and brush your teeth with your left hand. Or close your eyes before you get into the car and then get the key into the ignition. Every time you open a new circuit in your brain, it's like doing a round of mental sit-ups, without the pain.
68,000 copies in print.
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Customer Reviews
Average Customer Rating: 
A mind Pleaser  2008-09-11
I liked Katz's book. A simple explanation of concepts and suggestions about how to stretch your brain and keep it healthy. A good start to understanding the field of neurobics .
It's all good  2008-04-10
"Keep Your Brain Alive" is pretty much what I expected. Explains(simple/effective)ways of creating new neural pathways performing routine(mundane) activities.
Arnold
Keep your brain alive 2007-08-15
Very interesting and simple book to follow. I am definitely going to do the exercises.
Keep Your Brain Alive 2007-06-27
This is a really quick read...
Full of practical information. If you want actual exercises to do to increase your memory, this is it.
You can read it today and start working on your brain capacity tonight!
This is your brain on stupid pills...?  2007-04-23
Might well be a recipe for ulcers , heart attacks and strokes:
reminds me of the latest fad diet.The Complete Scarsdale Medical Diet: Plus Dr. Tarnower's Lifetime Keep-Slim Program
Taking advantage of an aging generation of baby boomers who worry
about their future is somewhat reprehensible.
In my psychology class we had to study
a case history of monkey's that psychologists gave ulcers by " shaking things up a bit".
Stone age hunter gathers mostly lived to a ripe old age of 25:
so emulating them is probably very bad advise.
Point by point the book's prescriptions can be one for an early death
for people who haven't already taken good care of themselves.
The most important thing in keeping your brain alive
is not believing you are too old to think.
Distrust doctors trying to get rich by publishing
a cheap popular book without much real substance that you can read in 10 minutes.
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