Editorial Review:
In business, we can't make a living selling to our friends. We don't have the luxury of choosing our colleagues or our managers, our clients or counterparts in other companies. So learning how to establish rapport with all sorts of people is crucial, which is what Nicholas Boothman teaches, simply yet powerfully, in his step-by-step program.
It begins with the ABCs of Neuro-Linguistic Programming—Attitude; Body Languge, including how to synchronize with another person; and Congruence, where communication is coordinated both in what we say and how we say it. Then Boothman describes the four key business personalities—Dreamers, Persuaders, Controllers, Analysts—and how to communicate with each one. He shows how to nail down the Big Idea in a 10-second presentation, how to be a schmoozer instead of a dry fact-talker, and how to establish credibility and authority right out of the gate. Filled with skills, techniques, and creative exercises to help make the most of every type of encounter and relationhip, this book is a direct connection to success.
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Customer Reviews
Average Customer Rating: 
The best book there is on people connections 2008-09-03
Nicholas is a genius. This book is outstanding and the information is easy to follow. This is not mad science. His methods really work. I work in sales and I can tell you that I am now making more money and friends. This should be a required read for all politicians, salespeople, management and entrepreneurs. I have read and/or listened to hundreds of business and communication books. This is book defiantly is in the top 3. Buy it, you won't be disappointed.
Outstanding 2005-10-26
Very smooth flowing. Very charming and informative. I've listened to it three times in a month. Definately a must have for wanting to network.
How to Connect in Business in 90 Seconds or Less 2005-09-29
Interesting and fascinating - very easy to follow - good examples and exercises. One of the best books on rapport building and the use of NLP. Lots of useful other goodies. Bravo!
Great book! 2003-04-07
I am only half way through this book, but in the two days I have had it, I have not been able to put it down! It is incredibly eye opening and I find myself following Boothman's advice already in my everyday interactions. This book is well worth a read.
Results 2003-02-02
This book is easy to read, gives exercises that enables you to use what you have read and puts you in a position to get more out of your life. If you want to be more effective in ALL your communication, get this book.
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