Editorial Review:
Find out how to cultivate donors and solicit donations online
Covers new changes in tax and philanthropy law
Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.
Discover how to
* Define your group?s focus
* Create a viable plan
* Organize your board of directors
* Find and train volunteers
* Market via print and online
* Promote yourself with the media
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Customer Reviews
Average Customer Rating: 
fundraising for dummies  2008-05-06
A reasonably good book with a lot of "How To" tips. Particularly good for beginners in fund raising. I don't particularly like the "Dummy" format, but got some good "nuggets" to use for my situation.
Boring and not helpful  2008-03-26
I have some idea what fundraising is. Don't buy this unless you don't know that some people ask other people for money.
This book covers the basics but nothing else.
Do you know what an Annual Fund is? How about Planned Giving? Great! You know more about fundraising than this book will tell you.
Avoid this book and buy a book on selling or on marketing instead.
Fundraising for Dummies a must 2007-11-30
I purchased this book in order to begin the process of learning how to raise funds for private non profits. The book is packed with useful information on how to do it and written in easy to undertsand and implement language
PERFECTION  2007-06-13
Book arrived quickly and in perfect condition.
Praise from a Dummy 2007-03-23
I really needed this book....a well-organized, concise how-to reference guide for fundraising dummies! It provides essential knowledge and a broad overview of how to organize, how to proceed, and how to avoid problems. I have now ordered several copies for board members. If you are a fundraising novice with limited time or just getting started and want a handy desktop reference, I would strongly recommend this book.
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