Editorial Review:
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
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Customer Reviews
Average Customer Rating: 
Where's The Beef?  2008-09-11
Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this.
Worth reading  2008-06-13
Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading.
Infect Me With The Virus! 2008-04-21
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend the read for any business owner or marketer looking for the answers to the question "how can I get people talking about my business without laying out a mint on traditional interruption advertising"
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
Grea book, Fast shipping  2007-07-25
Book came on time, was in perfect shape and it was a at a great low price.
One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around 2007-06-08
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.
---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection.
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