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Customer Loyalty: How to Earn It, How to Keep It
Customer Loyalty: How to Earn It, How to Keep It

Customer Loyalty: How to Earn It, How to Keep It

List Price: $22.95
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Manufacturer: Jossey-Bass
Author: Jill Griffin
Binding: Paperback
Publication Date: 2002-10-09
Publisher: Jossey-Bass
Label: Jossey-Bass
Number Of Pages: 272
Features:
Editorial Review:
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today— now read the new and revised edition of the ground-breaking book that created all the buzz.
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Customer Reviews
Average Customer Rating: 5.0

Great Overall View of Customer Loyalty 2007-08-23
This text is required for my Master of Science in Quality Assurance course. This text gives a very good overview of the essentials of developing and maintaining customer loyalty. It differentiates customer satisfaction and customer loyalty well. I think that everyone will find this a worthwhile purchase.


Good experience 2007-04-11
Everything worked just like it should, used books shipped when they were supposed to in good condition.


Excellent Book 2007-01-27
A must by for new business owners! Practical teaching with easy to apply techniques. Existing businesses who've let their customer service fall by the wayside could also greatly benefit and be inspired to change.


A great book for teaching customer loyalty. 2006-07-11
We do training for companies in a service industry and use this book as part of our program. It has revolutionized the way we look at customer loyalty. The concepts in this book will help you identify and keep the right kind of customers


Timeless, Classic How-To's For Winning Loyalty 2006-06-16
This book belongs on every company's bookshelf. Why? Because the business world is seduced by the promise of customer conquests when, in fact, customer loyalty is the real ticket to success. This book is chocked full of proven, easy-to-execute sales, marketing and customer care strategies. Its content should be (and is!) used as continual training for companies looking to attract and keep high-value customers.
Pat McMahan
Indianapolis, Indiana