S'ware Metrics Home

Book Store PMP Books PDAs
S'ware Metrics Six Sigma LCD Monitors
Requirements Management PMBOK Books
Team Building Use Case DVD Players

Market Response Models: Econometric and Time-Series Analysis (International Series in Quantitative Marketing)
Market Response Models: Econometric and Time-Series Analysis (International Series in Quantitative Marketing)

Market Response Models: Econometric and Time-Series Analysis (International Series in Quantitative Marketing)

List Price: $208.50
Our Price: $208.50
Availability: Usually ships in 1 to 2 months


Manufacturer: Springer
Author: Dominique M. Hanssens
Binding: Hardcover
Publication Date: 1989-10-31
Publisher: Springer
Label: Springer
Number Of Pages: 400
Features:
Editorial Review:
A text for graduate students in marketing, providing a source of information on the use of market response models for planning and forecasting. Also useful as a reference for companies looking to develop a competitive edge through the use of market forecast models, or those in need of an update on the research in this area.
Cached date: AWS Called=true
You may also be interested in these products:
Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)		 Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)		 Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master		 Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)		 Quantitative Models in Marketing Research
Quantitative Models in Marketing Research

These categories may also be of interest to you:

Customer Reviews
Average Customer Rating: 5.0

Has All The Facts 2004-04-11
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!