Editorial Review:
For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money. In "The Age Curve", marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, "The Age Curve" will change the way companies look at their customers and how they court them.
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Customer Reviews
Average Customer Rating: 
Very interesting and easy to read  2008-12-02
The book is a fast read with great insights. Highly recommended for giving meaning behind today's markets present & future.
A Must Read! 2008-11-20
The Age Curve should be a requirement for every marketing and business major. Ken Gronbach brings to light why our current economy is in decline as well as what to expect in the future. His focus on each of the five living generations is more than marketing trends. You will find yourself saying,"So that's why.....!" This is a must read for everyone who is interested in the current events and the future of our country.
Excellent resource for understanding generational differences 2008-11-01
With a myriad of definitions out there on where our newest generation (some call them "Gen Y", others refer to them as "Millennials") ends and begins, Gronbach provides a clear, logical system for breaking down the generational groups. His explanations are straightforward and well argued. As a journalist, I find that experts who can boil down their subject into layman's terms are few and far between. Gronbach achieves that while also keeping the reader engaged. Whether you want to market a new social-networking site for teens, want to understand the generational landscape for hiring purposes, or just want a fun, informative read, "The Age Curve" is a go-to resource for insights about the demographic trends shaping our world.
Get On Board! 2008-10-24
Ken Gronbach has an impressive grasp of demographics, their trends and implications for the economy at large. He will open your eyes to the realities of change and why you had better get on board! If you cannot hear him in person, read this book! William J. McGurk
The Age Curve 2008-10-11
The Age Curve is an interesting and surprisingly easy-to-understand demographic study. Although written with a view towards sales and marketing, my wife and I found the book to be a useful tool in understanding how the changing population impacts our daily living, (insurance, manufacturing, food industry, local government, education, etc.).
First, the author identifies the generations (GI, Silent, Boomer, Gen X & Y). Then, compares and contrasts them - not strictly by numbers and percentages but more importantly, by attitudes and behaviors. His personal, often humorous examples make the facts, figures and preferences of each market group easy to remember.
The Age Curve is fun reading and has something to offer everyone. We've purchased several copies for family and friends - a great gift for thinking people!
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