Editorial Review:
Foreword by Robert G. Allen Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. You'll learn the 12 Laws of Persuasion, plus how to: * Read people instantly * Make people trust and like you instinctively * Discover persuasion techniques that 99% of people don't even know exist * And persuade anyone to give you almost anything -- anywhere, anytime! You'll also learn why prospects aren't buying from you -- and how to change their minds. A refreshing departure from the same old worn-out techniques, Maximum Influence presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams!
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Customer Reviews
Average Customer Rating: 
On a whole different level! 2007-08-20
Maximum Influence is superior to any books written about influence! Kurt did a great job teaching influence in his book and Maximum Influence is not only a fun read, but is written in a way that makes it easy to apply the principles taught.
This book has pretty well all there is wrto persuasion 2007-02-21
A very practical book that seems to have pretty well everything you would want to know about persuasion in one easy to read volume. He has 12 laws that make sense as well as a checklist to ensure you have the best chance to persuade your audience. Definitely a library keeper, especially if you are a salesperson, in marcomm, or a speaker/presenter. Lesson reinforced, information helps persuade, emotion sells the deal. The twelve power laws are:
Dissonance
Obligation
Connectivity
Social Validation
Scarcity
Verbal Packaging
Contrast
Expectations
Involvement
Esteem
Association
Balance
vick's opinion 2007-01-09
This book is fantastic, it not only explains the importance of each law but it also verbalises it in a way where it's very easy to understand
You can bet on it 2006-08-30
This is the best and most comprehensive work on human nature and mind dynamics I have read. A must read for any salesperson or any one interested in bringing out the best in people. A very easy read with numerous every day examples of the Laws in action. Simple tools for major improvements in our communicatian skills.
Very Persuasive 2005-09-01
Here, in one place, is a consolidated list, with examples, of the major ways people are persuaded to change behavior.
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