Editorial Review:
Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success. A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to: * communicate ideas so skillfully that people sit up and take notice * become instantly memorable * hold on to people’s attention longer * make stronger connections Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.
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Customer Reviews
Average Customer Rating: 
Inspiring and reassuring  2008-08-17
The It Factor was just a book for me to read. I am a hairdresser and salon owner, in fact I have the pleasure of being Mark Wiskup's hairdresser and happen to be very fond of him and his entire family. Although I always felt very confident in my craft, I had the tendency to struggle with thinking I may not be smart enough. Having said that, I do believe I've made it a long way because I may possibly have "it".
This book makes you think and look at things in a different way and as a person that does believe in communication, it just shows you a better way to accomplish that. It is easy to read, entertaining and I would encourage anyone that wants to have better relationships with people on a personal or business level to read it. Everything is about relationships, after all.
This book doesnt have IT!  2008-08-15
I was extremely disappointed with this book, it has a great title and some good reviews but it lacks material. I can summarize the entire book in one line.
Establish a connection first, people need to believe that what you tell them it's important enough for them to listen. Duh!
Then the whole book revolves around this, plus you can read it in one night.
If you want a book on communication and networking, read Leil Lowndes "How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships" This book goes on detail about different techniques you can use to improve your communication and make sure people listen to you.
An "It" thing to have for you library 2008-07-29
If you aren't sure why your communication isn't up to par but you can't quite pinpoint the area of weakness - read this book. The It Factor is all about shedding those nasty habits which sabotage our communication abilities, learning to paint pictures with our words, and connecting with our audiences.
Wiskup's humble, yet straight-forward approach helps you re-align your thinking and offers a five-step implementation plan. Just when you thought "small talk" wasn't necessary, this book comes along and teaches you how to build instant connections, form a genuinely perfect elevator speech, and deliver helpful criticism.
Whether you're a devoted stay-at-home mom, a 9 am - 5 pm banker, or a communication specialist - The It Factor is the "it" book to have for your personal library.
Your Mom and Dad Love You 2008-07-01
Not only is Wiskup entertaining with his "24" analogies and his constant reminder that your parents have to love you, his tools work! We bought "The IT Factor" for all of our employees, had them read it, and then brought Wiskup in to help them put the tools into action. They instantly became better story tellers and have the confidence to speak up in meetings. As well, I have taken two of Wiskup's workshops after reading "The IT Factor. Even as the CEO of a mid-sized business, the tools he provides in the book combined with his in-person development have helped me translate stories from revenues and net profits to painting the picture and becoming more human.
The It Factor Be the one people like, listen to and remember 2008-06-28
The It Factor is an excellent book that has changed my life for the better! It's a must read for all managers and leaders. I found the Chapter on "How to Enhance your Connections with Meaningful Praise and Helpful Criticism" to be most enlightening. I now understand the difference between giving a lousy compliment and an effective compliment.
I've also learned the importance of delivering strong effective criticism. "No one respects someone who is endlessly agreeable" saying "This is not a good idea" is key to having others listen and pay attention to you. Powerful words of wisdom that have helped me tremedously in my professional career.
I highly recommend this book.
You won't be sorry.
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