Editorial Review:
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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Customer Reviews
Average Customer Rating: 
great book for new business owners  2008-09-06
This is an invaluable book for new business owners - I'm reading it cover to cover and then reading it again.
Many New Customers (and Profits)  2008-09-01
Every entrepreneur should know and implement strategies and concepts found in this book. Coupled with my own book, "The Expert's Edge," readers of both would not be able to beat their many new customers (and profits) away!
A story of my business! 2008-08-31
I just cannot believe how amazing this book is!! I have never had this experience of feeling the book is talking about me and my business on every page! Gerber's tips, knowledge and methods will surely lead Entrepreneurs into a better understanding of how business works, what is needed to be done and how to do it.
Since I started reading the book I started using a highlighter to mark what I considered was interesting and finally noticed I would have had to highlight it at all since all the pages have 100% valuable information for all of us trying to make our business successful.
If you are creating your own business or trying to make it better, that's the first book I would recommend!
A must read for every business owner or entrepreneur 2008-08-28
No doubt one of the most important books any entrepreneur or business owner should read. I thought it was so good, that in addition to this book, I ended up reading one of his other books (Emyth Mastery) as well as buying his tape programs from Nightingale Conant.
The basic premise is that most entrepreneurs work in their businesses rather than on their businesses. That is developing the systems, processes and strategies that allow other people to do the work. He then goes on to explain what entrepreneurs should be working on (the business development process.)
Whilst probably not a unique insight (successful business owners have always done this,) he does bring it into focus and provides a program to follow and a mindset to adopt. [...]
A must read for any business owner 2008-08-25
When this book was recommended to me by two people over the course of two days, I knew I had to read it. If you have started or are contemplating starting a business, it is a must-read. I saw myself throughout the pages of this book .... knowing I was frustrated in trying to run my business and not really understanding why. This book spells it out. It's real. It's applicable. I've recommended it to every friend I have who runs their own business. You HAVE to buy this book TODAY!
Debi Brim / Indpls IN / www.cateritsimple.com
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