Editorial Review:
Each and every year, countless numbers of individuals act on their life-long dreams and decide to open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they are at a greater risk for making mistakes that could unnecessarily doom their fledgling business from the start. Many of these mistakes, however, are avoidable. The shelves are full of books about restaurants. Some offer advice on operations and menu planning. Some contain inspiring photographs of interior and exterior spaces. Others share the details behind one concept or individual’s success story. But comprehensive information available on the restaurant development process is limited. The establishment of a new restaurant concept is full of emotion, surprise, frustration, risk, and satisfaction that simply cannot be conveyed in a textbook format. The Restaurant Dream? is based on a true account of one team’s efforts to develop a restaurant concept from the ground up. All aspects of the development process, from initial ideation through design, construction, opening, and the first months of operations, are covered. It is written in the form of a story, which interweaves educational material with real-life events and the unexpected twists and turns that seemed to exist around almost every corner. From elation to deception and camaraderie to lawsuits, this book shows that the surreal components of opening a restaurant are not uncommon—they are just not frequently shared. The Restaurant Dream? shares strategies, logic, successes, and failures so that the aspiring restaurateur may learn from this effort and improve their own likelihood for success.
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Customer Reviews
Average Customer Rating: 
Good but Not Great...  2008-01-21
This book provides a good overview of the challenges the author faced in opening the restaurant. However, I was looking for something that was more instructional and specific...
The Restaurant Dream 2007-10-25
Its a great book to read. Easy to digest and helps me to think deeper in starting my own restaurant.The Restaurant Dream?
The Restaurant dream 2007-01-18
I bought this book for a firend who is planning on opening his own restaurant. He told me he loved the book because it had more helpful suggestions and plans then other books he read.
Nice 2007-01-03
This book gives you a foundation if you are truly interested in the restaurant business. A good book to keep as a reference.
Great Read - Valuable Information and Lessons Learned 2006-12-27
This book does a great job of blending an easy to read writing style with providing essential advice for anyone thinking about or already involved in a restaurant endeavor. From picking the right location and negotiating terms in a lease to branding the restaurant, menu creation and much more - this author clearly has experienced the ups and downs of getting off the ground...the experiences shared in this book will definitely help you think through start-up requirements, avoid common pitfalls and point you in the right direction for your own venture.
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