Editorial Review:
How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo" is a simple book in the tradition of Fish" and Don't Sweat the Small Stuff," Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
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Customer Reviews
Average Customer Rating: 
The Big Moo.  2008-07-24
Moo was not what I expected from the slogan,which seemed to reflect a way of living rather than a way of business success.
Unremarkable 2008-07-21
For a book that's about being remarkable, it's ironic that this is so unexciting. The book had a lot of potential - but with the exception of two or three pages, it's a huge letdown.
Super easy to digest!  2008-07-06
This was an amazing find. For two reasons.
1. Tons of interesting stuff, packaged into short articles from top-authors. I just cannot tell you ow much easy it is on the mind - just like reading a book of short stories once in a while, if you are a reader of fiction.
2. The liberty to share what I read. I can just photocopy/ scan the pages to share with my friend as long as mention the source.
Together with such a fine articulation of content, The Big Moo makes for a easy readiung and creating a balance, ann puts things in perspective.
Must read!
Moo-licious  2008-06-11
The Big Moo feels like a collection of blog posts from several thinkers that have gained Godin's attention, a merit which speaks for itself. I love the idea of forming books around small, cohesive articles based on a theme; I wish there were more of these. This one's theme basically is "think differently and be inspired." It's worthy of going back to whenever you get into a rut. Things that stand out about this book:
* unique and varied writing styles
* short and sweet
* concision -- not enough space to drag out a point
* anecdotal stories
* entertaining
* thought-provoking
* inspiring
My favorite posts:
* Chopping Onions (differentiation)
* When Everything Is Free (open source model everywhere)
* They Say I'm Extreme (be very different)
* Be Like Reggie (exceptional service)
* Isaac Newton's Head (importance of naming)
* What Do You Stand For (perseverance)
I have to stop here with just that sampling; it's hard to exclude many from a "favorites" list. So many gems!
I really wish the articles were individually online since they make great links, and warrant further discussion. Wouldn't that be the purple way? Maybe someone will devote a blog to expanding their topics.
Not very interesting  2008-03-28
I bought this book, cause other Seth Godin books offer extremely important insight in today's business and marketing.
This book does not. It's a list of semi-inspiring stories from "business leaders". Most of them are rather obvious and don't offer the type of knowledge/usefulness that are characteristic for other Seth Godin books.
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