Editorial Review:
Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated. Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability - winner-takes-all markets - network externalities and competition for standards - complexity and self-organization - strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.
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Customer Reviews
Average Customer Rating: 
Informal Tone and Rather Strangely Written  2007-12-03
If you were to write a book on business strategy, what examples would you use on page 1 to illustrate successful strategy? If you are Robert M. Grant, you would sing the praises of Madonna, the communist north Vietnamese army, and Lance Armstrong. Likewise, how would you explain diversification? If you are Robert M. Grant, you would say "Diversification is like sex: its attractions are obvious, often irresistible. Yet, the experience is often disappointing." (Page 409) These are but two examples of the author's odd writing style. However, if these examples of business strategy appeal to you, this is your book.
Great business dictionary  2005-02-22
Well to be honest I always had a hard time getting through the piles of books during business school. But this "brick" opened my eyes and I actually ended up reading it out of pure pleasure. If you are remotely interested in business you should get this. It sums up many of the conclusions made by the great economists. Get one - and save yourself the cost of 10 others.
Great Business Tool 2003-01-13
I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.A must have for people involved in defining and setting strategy
too much focus on old cases and manufacturing.  2002-11-02
Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world. good read !
too much focus on old cases and manufacturing. 2002-11-02
Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world. good read !
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