Editorial Review:
This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.
- Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition
- Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia
- Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text
- Additional support including teaching notes and a selection of downloadable cases is available at www.blackwellpublishing.com/grant.
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Customer Reviews
Average Customer Rating: 
Nice work by Grant and Neupert 2001-02-04
I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.
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