Editorial Review:
"Why Not?" is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to "Why Not?"authors Barry Nalebuff and Ian Ayres, no. Illustrated with examples from every aspect of life, "Why Not?" offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
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Customer Reviews
Average Customer Rating: 
The book that kickstarted my passion for reading  2008-08-31
Why Not? called out to me from the bookshelf. This was odd because I'd not enjoyed reading in years. In the end I picked it up. This was three years ago. Why Not? ignited a passion that still fuels my love for books. Right now I am reading Super Crunchers by Ian Ayers.
Excellent book  2008-03-25
Interesting book. It makes me wish I had grown up to be an economist.
Master your creativity 2007-09-16
A recommended read for those who need structure in conjuring up the creative forces of their intellect. The book is punctuated with tons of relevant examples to illustrate each method. A great resource for existing and would be entrepreneurs.
Invention is the Mother of Necessity? Why not?! 2007-07-19
A couple of ingenious and creative Yale professors started ideating in good humor and out came this hidden gem. Everyday situations that might frustrate most people are actually opportunities for discovering new ideas - if only one can condition the mind to respond to situations in a restorative fashion. If you simply take away this one concept from this book, life will become way more rewarding all of a sudden.
Besides making that one powerful switch in the brain, this book has helped me in a few other ways from time to time. It provided a stimulant to the brain to find new business ideas and fired up my neurons to find investment opportunities out of everyday situations. It provided contrarian tips and techniques for first-principles based problem solving.
I especially love this book for supplying a bag of interview questions that helped me get into the head of my interviewees. They are simple enough to solve within minutes and have enough tracks to the right answer that you can understand how they go about solving them. This book has helped me make hiring decisions!
a great book on creativity 2007-07-03
I love this book - lots of good ideas on how to be creative. Very fun and inspiring!
More at: Notes on the book "Why Not?" (How to Use Everyday Ingenuity to Solve Problems Big and Small)
http://ideamatt.blogspot.com/2005/05/notes-on-book-why-not-how-to-use.html
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