Editorial Review:
Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.
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Customer Reviews
Average Customer Rating: 
Solid advice from an author with real world experience 2008-06-30
Good solid advice, especially for those that haven't launched products or managed p&l's. We are starting a study group at our company trying to make sure that teammates are thinking outside their areas of responsibility and thinking about impacts on the business.
Why Marketing Ideas Work 2007-01-28
Doug Hall has distilled a lifetime of marketing research into this one book with the essentials on what a successful marketing campaign should contain. He does this with a dynamic use of statistics to supports his points and ancedotal evidence from his experiences in the helping businesses.
Designed for the individual that must build and manage the marketing program of his or her company, this book has ramifications that impact all levels of the hierarchy. It does so by reminding the reader that the business exists to serve a fundamental need of the client - and everybody must understand and be able to articulate what valuable purpose they serve.
Developed in two sections, Hall expands on how to generate better (more effective) marketing messages in the first and how to generate new ideas in the second. From the first pages, it is clear that this is a serious book of applied research. Jump Start Your Business Brain doesn't want you to win advertising awards; the best award is making more money with less, but better informed, effort.
The sections include small exercises to illustrate your current position and define your strengths and weaknesses. The clarity of the writing reatly assists in the process. Doug Hall doesn't leave you guessing about the application of his principles. He is very explicit in his statements and backs it with evidence. This isn't a "How-to" book, though; it's a "Why-to". As becomes clear as you read, when you develop the "Why-to", the "how-to" becomes apparent. After that, it's follow through.
The highest praise I can offer it is that I have used the principles to redesign my campaigns. I know my messages and more importantly, my clients now know my message.
My increased sales are a testament to Doug Hall's applied research.
Exceptional  2006-08-19
For those starting out in business, as a consultant or just need a tune-up at work, this is a great read. I found myself writing in the margins every time a new idea popped in my head. The concepts and principles were very helpful as I was rewriting my resume and creating a new brochure. While preparing for a presentation on Ethics, I found myself using the principles to include a dynamism and clarity to my presentation.
A Book Likely to Give You a Few Good Ideas 2006-04-26
This book is aimed at the individual in charge of marketing for a product or product line. This could be a project manager in a large company, or I would think more likely, an individual either starting his own company or running a small company.
He has a handful of basic messages that he uses to define and discuss prospective products or services. Within these he uses examples from actual situations to describe what he is talking about. He has somewhat of a scientific or engineering mind in that he uses a statistical approach to evaluating specific business situations.
This is one of those books that any small businessman needs to read once in a while. Just one or two new thoughts, new ideas easily make it worth the time it takes to read and the book's low price.
As a physicist by education I have to make one comment. He quotes Einstein's famous comment, 'God does not play dice with the universe.' In this comment Einstein was talking about quantum mechanics. And basically Einstein was wrong. Einstein wanted fixed hard rules, not statistical probabilities. In this book Mr. Hall uses a lot of statistical backup for his basic messages.
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